Alexa Chung is a fashion brand, born in London in 2016, the brainchild of Alexa Chung.
With nearly a decade's experience in designing clothes for other brands, and with the idea of starting her own label warmly incubating in her mind for some time, Alexa decided to take the plunge and launch her namesake.
At the heart of the brand, Alexa's vision is to create clothes that people want to wear. Combining Parisian chic with New York edge, as well as a very British sense of humour, it is inspired by everything from Jane Birkin's insouciance to David Hockney's stripy sweater.
Alexa Chung prides itself of a unique approach to making clothes, combining distinctive fabrics and prints with classic tailoring alongside more feminine designs. The result is a carefully considered, alluring combination of prim, racy and rock'n'roll, where frivolous party pieces interact with grown up tailoring and classic silhouettes.