Shay Johnson and Paula Hess founded DOS SWIM in 2019. Five years earlier they had met while working at Opening Ceremony; Shay was working as a producer and Paula as a designer. Traveling was always their thing, they went to India, Mexico, Morocco, Colombia, Europe and the Caribbean together, picking up textiles, colourfast and inspiration along the way.
In 2019 they started making swimsuits for on upcoming trip they were taking to Tulum, Mexico. They wanted swimsuits that actually fit right, celebrated their bodies, made them feel confident and expressed their love for colour. Their first collection was based other personal favourite styles, everything they design are pieces they themselves want to wear. So they went to the Garment District in New York, picked out cool fabrics and started cutting. After that the requests came in.
Starting a brand was never their main focus; they wanted to create something for themselves and their friends. Finding the right fit was always so hard for their respective body shapes. Bottoms specifically we always a point of contention, they were either too low on the leg or too high, exposing too much or too little.