Before launching her namesake label in 2005, Ulrika led a successful career as an interior and fashion stylist, travelling the globe with publications such as Vogue and Elle. Ulrika has won several awards such as The Golden Button in 2014 for best designer, Elle award for Best Accessory Brand and Prize of Honour Award.
Rika Studios is closely connected to Ulrika's personal style and the inspiration she gains from like-minded women. "I'm very much inspired by the women I have around me. I'm always thinking of their character and style and how they would wear these clothes".
Designed to age beautifully and be worn and built on season after season, cool, modern-minded clothes and accessories. In Ulrika's own words "It's all about a simple way of wearing clothes. Functional and easy going"