FRIENDS WITH FRANK

FRIENDS WITH FRANK

Friends with Frank stands for quality, timelessness and beauty in simplicity. FWF was born in 2012 out of the belief that the key to a great wardrobe is having good quality staples that last the test of time. Drawing on her love of winter fashion and quality outerwear, Julia McCarthy began with the bestselling Frank Jacket. Since then, FWF has become a go-to Australian label for timeless winter outerwear and now apparel.

The FWF philosophy is simple. We design almost exclusively in classic cuts cuts and shapes complemented by a soft, wearable colour palette and high-quality materials. We believe simplicity is best, and in quality over quantity always. When designing, we carefully consider the lifespan of our garments and avoid trends that will become obsolete in a season or two. Our ultimate wish is to simplify everyday dressing, by creating versatile quality pieces that give you great joy to wear. 

 


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