Anine Bing, born in Denmark and raised in Sweden, launched her eponymous brand in 2012 with global success. The Los Angeles based brand is a trans-seasonal collection with new styles added on a weekly basis - all in keeping with Anine personal style. “I started the collection because I had a vision of a label and a line that epitomised everything i had seen and done in the fashion industry until now. The fit and the quality of the pieces are highest priority - along with providing the modern woman with a stylish, flexible wardrobe that embodies the bohemian rock look.” Anine herself, has built a powerful following in the fashion industry. Her brand has become a magnet for customers, buyers and influencers who wants to dress well but without trying too hard.
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